As Generation Z (born 1997-2012) emerges as the fastest-growing segment of the workforce—expected to make up 30% of the U.S. workforce within the next five years (Source: NACE, aligned with U.S. Bureau of Labor Statistics data)—it’s crucial for HR and business leaders to understand their distinct traits and expectations. This knowledge isn’t just valuable; it’s a necessity for driving engagement, improving retention, and ensuring long-term organizational success.
While this generation brings a host of distinct qualities, three things stand out to us, as illustrated by insights from Franklin Covey: their identity as true digital natives, their profound prioritization of mental health and well-being, and their clear preference to be coached, not commanded.
Gen Z has always lived with the internet and smartphones, expecting modern tools and fast, efficient digital communication. They value openness and mental health, seeking empathetic leadership and flexible policies that support well-being. Rejecting traditional command-and-control structures, they thrive with ongoing guidance and constructive feedback through a coaching approach. Understanding these pillars is key for organizations to attract, engage, and retain this vital workforce segment.
Managing Gen Z at Work: 9 Strategies and Tips for Today's Leaders | FranklinCovey
